Uncommon Card Talk
Real Sports Cards needed a way to move their loyal social media fan base over to their new industry leading platform designed specifically for card collecting and “breaking.” We utilized characters from their existing logo and brought them to life in studio. Breaker Bryan and Collector Chris talk all about the pitfalls of card collecting on social media and introduce Uncommon, a place specifically designed for breaking and collecting. Bryan and Chris strategically flooded social channels for weeks leading up to the launch along with other posts that specifically broke down the advantages of the new platform.
Credits:
Agency: Morsekode
Creative Director: Dain Larson
Designer: Taylor Schmisek
Writer: Hannah Fischer
Video: Mark Kasper, Will Moses, Matt Meyers