The Most American Made Product Ever

In 2008, my father introduced me to a product called Milorganite, which I began using to fertilize my lawn. This all-natural fertilizer, made in Milwaukee, Wisconsin, proved to be a huge success, and I became a passionate advocate, extolling its benefits to other homeowners because that’s what you do when you are a homeowner. However, it wasn’t until I decided to investigate its origins that I discovered just how natural it really is. I was both terrified and humorously elated to find out Milorganite is created from wastewater treatment plant byproducts from the good people of Milwaukee and other local industries like MillerCoors. I couldn’t help but think it is literally the most American made product ever. I was so amused by the story that I wrote a TV spot for this incredibly American fertilizer which then languished in my Google documents for years. Last fall, while discussing the product’s advantages with some friends, I mentioned the unproduced ad, and it was then decided that we must bring it to life. Armed with no budget, no paid actors, a free location, and my parents’ delicious chili to fuel us, we filmed it on a beautiful autumn day in 2022.