You’re in the Wrong Place

Real Sports Cards needed a campaign to bring awareness to their new platform Uncommon, a place specifically designed for breaking and collecting sports cards. Before Uncommon, social media was utilized to break and trade sports cards, but with all the extra stuff like food pics, grandkid posts and clumsy transactions, it became annoying and difficult to really invest in the hobby. Social media just felt like the wrong place. With that insight, we came up with a campaign that shows just what it feels like to be in the wrong place.