For the 2024 holiday season, Best Buy launched a new campaign called “Imagine That,” where each ad begins with a “what if” statement, which is then playfully resolved by showing how that scenario could actually come to life.
Best Buy’s client Samsung faced a challenge. While they sold enormous televisions, they struggled to effectively convey their true size, as these TVs were often displayed mounted on walls in typical living room setups. The solution? To take the product out of its usual context and compare it to something universally familiar: a car. And just for fun, we also played with a gifting style that's become a hallmark of American holiday culture.
Showcasing a product that's embedded within another can be tricky. In this case, AMD computer processors deliver incredible speed and power for demanding tasks like online gaming. Our goal was to demonstrate just how long your laptop battery lasts, even under heavy gaming use.
The challenge? With charging stations becoming ubiquitous, it’s not easy to highlight battery life in the usual way. So, we decided to remove electricity from the equation entirely and create a scenario that anyone could relate to—whether from personal experience or from what they've seen in classic holiday movies.